Dawn Rodney joined the National Park Foundation (NPF) in 2022 as Chief External Affairs Officer, leading the Foundation team responsible for marketing, communications, government relations, corporate partnerships, content strategy, and brand development.
Dawn brings more than three decades of experience driving brand growth, and leading innovative, high-profile marketing and media campaigns at nationally recognized organizations in both the corporate and nonprofit sectors. Most recently, Dawn served as Chief Innovation and Growth Officer at the National Wildlife Federation.
Rodney brings deep experience in marketing, media, and brand growth. She served as senior vice president of marketing and brand at the National Geographic Society. During her tenure, Rodney led the global brand and unified its vision, messaging, and expression across the world. She orchestrated campaigns reaching more than three billion people across social and digital platforms and transformed the marketing strategies for enterprise-wide content initiatives driving significant revenue and growth. Rodney also launched the National Geographic Channel and Nat Geo WILD. Previously, she worked at the Discovery Networks, including Animal Planet, leading branding initiatives, and on-air strategy as well as producing campaigns for its highest priority programming. Rodney has received many awards for her work, including an Emmy for the “Next Generation of Explorers” campaign and a 2018 Webby for Best Homepage.