Dawn Rodney joined the National Wildlife Federation in 2018 as the Vice President for Innovation and Chief Marketing Officer. Dawn has a wealth of experience and proven track record in building businesses and engaging people around the world for iconic brands. Rodney is responsible for developing additional revenue streams fueling the conservation and educational programs, as well as advocacy work of the National Wildlife Federation. She will also lead the organization’s brand and marketing strategies, catalog and licensing businesses.
Rodney brings deep experience in marketing, media and brand growth to the National Wildlife Federation. She served as senior vice president of marketing and brand at the National Geographic Society. During her tenure, Rodney led the global brand and unified the vision, messaging, and expression of it across the world. She orchestrated campaigns reaching more than three billion people across social and digital platforms, and transformed the marketing strategies for enterprise-wide content initiatives driving significant revenue and growth. Rodney also launched the National Geographic Channel and Nat Geo WILD. Previously, she worked at the Discovery Networks, including Animal Planet, leading branding initiatives and on-air strategy as well as producing campaigns for its highest priority programming. Rodney has received many awards for her work including an Emmy for the “Next Generation of Explorers” campaign and a 2018 Webby for Best Homepage.