Hosted by Wonder: Strategies for Good and Goodwin Simon Strategic Research
Extensive research has shown that people from diverse racial, ethnic, socio- economic, political, and faith backgrounds don’t simply care for the ocean — they are Heartwired to Love the Ocean. In this session, we share two Heartwired in Practice stories from non-profit organizations who successfully implemented and tested Heartwired messaging strategies in their own work — allowing them to create more compelling, relatable messages and to reach target audiences in new ways.
Speakers:
- Robert Pérez, Chief Exploration Officer, Wonder: Strategies for Good
- John Whaley, Partner, Goodwin Simon Strategic Research